Care and Feeding of Your Communications Director

In the bustling ecosystem of a church, the communications director plays a pivotal role, often acting as the bridge between the church’s activities and its congregation. Understanding and respecting this role is crucial for fostering a harmonious and effective church community. Here’s how to treat your communications director with the respect and care they deserve:

  1. Recognize Their Expertise: Your communications director is likely well-versed in areas like social media, public relations, and marketing. Trust their judgment and expertise. When they make recommendations, it’s based on professional experience and should be considered seriously. Would you offer advice to the finance director, or offer tweaks to the sermon unsolicited? Probably not.
  2. Provide Clear Information: Communication is a two-way street. To effectively convey your church’s message, your director needs clear, concise, and timely information. Be proactive in providing them with the details they need about events, changes, or announcements.
  3. Respect Their Time: Just like any other staff member, a communications director has limits to their workload. Respect their time by setting realistic deadlines and understanding that quality communication often requires time and thought.
  4. Acknowledge Their Efforts: A simple “thank you” can go a long way. Recognize and appreciate the effort that goes into maintaining clear and effective communication channels. Celebrate their successes and provide constructive feedback when needed.
  5. Encourage Professional Development: The field of communications is always evolving. Encourage and support opportunities for your director to attend workshops, conferences, or webinars to stay updated with the latest trends and tools.
  6. Provide Adequate Resources: Ensure that your communications director has the tools and budget necessary to do their job effectively. This could mean investing in good software, providing a sufficient marketing budget, or hiring additional staff or volunteers to support their efforts.
  7. Open Lines of Communication: Encourage a culture where they can freely express concerns or ideas without fear of judgment or backlash. Regular check-ins can provide a space for them to voice any challenges they are facing and explore solutions together.
  8. Respect Their Creative Process: Creativity is not a tap that can be turned on and off at will. Understand that sometimes the creative process takes time and cannot always be rushed.
  9. Involve Them in Strategic Planning: As someone who communicates your church’s vision to the world, your communications director should be involved in strategic planning. Their insights can be invaluable in shaping the direction and public perception of your church.
  10. Acknowledge Their Unique Role: A communications director often has to balance the church’s vision with public perception and practical communication strategies. Acknowledging this unique challenge can foster a deeper understanding and appreciation for their role.

The care and feeding of your communications director are not just about being polite or professional; it’s about recognizing and valuing the critical role they play in the life and growth of your church. By treating them with respect and providing the support they need, you not only enhance their ability to work effectively but also contribute to the overall health and success of your church community.

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